Joy Ride Cycling
A local, female-owned indoor cycling studio offering rhythm-based cycling classes that build strength, confidence, and joy.
The goal for this project was to refresh Joy Ride’s spring merch for 2025. The Joy Ride team wanted apparel that embodied their personality and also resonated with their customers. The result is fresh, vibey, and encourages customers to promote the brand around the community.
PROJECT SCOPE
Merch Design